If you want to start a new business you must have two things. The first, of course, is a brilliant idea. The second is perseverance. Turning an idea into a successful business can be an incredible achievement. There are factors, however, that can make or break any fledgling company. Remember to look at the bigger picture if you want to build a sustainable, long term business. I’m going to give you five important factors (in no particular order) to consider when starting a new business.

Do the Proper Research

Once you have that brilliant business idea that you are personally suited for, research it as much as you can. Here are a few questions you should be asking yourself: What are my financing options to gain small business capital? How big are my startup costs? How and to whom do I plan to market my business? Research is vital in the beginning stages of your business plan.

Invest in Good People

A business is typically people working together toward the same goal or mission, right? It’s important to build a team full of reliable and trustworthy people. To start off, find a mentor with business experience you can turn to for advice. One area you don’t want to overlook is your finances. Hire a dependable and intelligent accountant to look over your finances. It’s imperative to have people that will help your business grow.

Save Money

Frugal money management is important when you’re first starting. Start off with used equipment. Consider purchasing pre-owned computer equipment, office furniture and even bartering your expertise with other professionals to get services for a discount.

When you manage a business the last thing you may think about is how you’re going to handle your waste removal. You realize scheduling a weekly trash pickup will be part of your budget. Be sure to do your research on waste removal businesses. Since this probably isn’t a priority of yours, you want a reliable dumpster service that won’t charge you an arm and a leg.

Test a Location

So there’s an area of town where there’s a significant amount of foot traffic. That means it’s the perfect location for your business, right? Not necessarily. Before you get locked into a long term lease, you’ll want to understand where the foot traffic is coming from. To pick the best location for your business know who your buyers are and identify your target audience. It’s smart to test your business at a short-term space.

Don’t be Afraid to Fail

As you know, starting a business takes a lot of work and dedication. Even with a business plan in place, there is room for error and failure. It’s smart to be prepared if things don’t go as planned. But remember, don’t let failure slow you down on the road to success. To be successful, you must experience failure. So, learn from your mistakes and don’t be afraid to take risks.