The Nature Conservancy and PepsiCo decided to join forces to inspire people to protect clean drinking water in North America through recycling. The team collaborated and announced “The Recycle for Nature” program this past July. It is a five-year effort to provide greater awareness about recycling and conservation, increase access to recycling at on-the-go locations, and motivate people to recycle and protect drinking water.
Research shows that people want to recycle as long as it’s convenient. Eighty-one percent of Americans say they would recycle beverage containers at a retail location if proper bins were available. This motivated PepsiCo to take action on the issue of recycling and preserving water. At away-from-home locations, recycling bins are available only 12 percent of the time. Recycle for Nature hopes to increase recycling rates while boosting conservation efforts designed to protect and improve our drinking water sources. The Conservancy and PepsiCo’s goal is to improve the lands and waters where 1 in 9 Americans get their drinking water.
Recycle for Nature has initiated three ways to promote recycling for your community. Since 2010, PepsiCo has been working with K-12 schools through its Recycle Rally program. The program is a fun way for schools to get involved in keeping the environment green. Through the program, schools gain access to educational tools and earn rewards for their recycling efforts. Since the beginning, 900 schools have actively participated in gaining access to an organized recycling effort. Over 500,000 students have participated collecting over 44 million containers. Recycle Rally is a great way to give students hands-on experience to live sustainably. Incorporating sustainability lessons in the classroom will lead to good habits that will impact the future of our environment.
Another initiative PepsiCo created is the Dream Machine. This interactive kiosk provide students and college universities a convenient and rewarding way to make a difference by recycling their bottles and cans on the go. If students place a bottle or can in the Dream Machine they receive reward points to redeem for prizes, including local entertainment, dining and more. Currently, there are 58 colleges and universities in 24 states that have the Dream Machine. Fifteen million containers have been collected in the Dream Machine kiosk to date. As an added incentive to increase the U.S beverage container recycling rate to 50 percent by 2018, PepsiCo’s 2014 College Recycling Challenge pits participating colleges and universities against each other in a competition that tracks recycling progress.
With the new-found research of knowing people would recycle more if it was more convenient, PepsiCo is working with retailers and communities to make recycling bins easily accessible. PepsiCo has teamed up with Enterprise and Kum & Go to help ensure recycling is being implemented in those locations. PepsiCo works with two Enterprise divisions at a total of 152 locations. At those 152 locations, 119,000 containers have been collected. The Metropolitan Environmental Trust of Tulsa awarded PepsiCo and Kum & Go with the 2013 Recycling Innovator award for their efforts of a recycling-at-the-pump program. There were 275 bins placed at 47 stores while more than 12,000 pounds of recyclable materials were diverted from landfills. PepsiCo is passionate about working to make communities have the tools necessary to make recycling an everyday part of their lives.
PepsiCo addressed recycling for on-the-go locations to provide convenient and accessible access of recycling bins to consumers. By initiating programs, and tools for sustainability, we as consumers must team up to leverage the resources among us and help protect drinking water throughout the U.S.
Here at Budget Dumpster, we take the initiative to recycle any materials you throw in our roll off dumpsters. We ensure that we take your waste to the proper transfer station. These are facilities that specialize in sorting garbage based on where it will eventually end up. So we make sure your plastic bottles or aluminum cans are removed from the general waste pile and process separately.